"You must play boldly to win.."
Scaling an early stage company is difficult. Grow too fast and you can burn through precious cash. Scale too slowly and you can miss out on valuable market opportunities, lose employees and momentum. Scaling requires solid planning, adequate funding, and pragmatic, well thought out operating plans.
The landscape for young technology companies has never been more competitive. Prospective customers, employees, and investors are more savvy to technology trends, and more demanding in terms of product and service capabilities. How do you give your company the best shot at being the .< 1% of companies that flourish - achieving a positive liquidity outcome? Align yourself with those who have done it before.
RETURN TO BASICS
Early stage companies face fierce pressures from both current and potential investors to perform, or else. Start up companies and venture capitalists alike are returning to business fundamentals:
Solid business models
Experienced management teams
Well defined target markets
Proven products and market validated roadmaps
Defensible intellectual property
Referencable customers, and
Predictable, repeatable revenue
EXECUTION IS KEY
Technology companies need solid business models and execution plans from the outset. Achieving rapid sustainable growth separates the successful companies from the failed startups. Development and achievement of specific execution plans builds credibility with customers, employees, and investors. Whether developing initial business strategies, seeking venture financing, developing "go-to-market" plans, or evaluating potential exit strategies, startup companies need assistance from someone who has been there.