How to Build a Winning Sales Playbook - A sports analogy

I'm a lifelong sports fan. An aging, X-competitive Athlete, X-high school Varsity Football and Baseball Coach, and X-Basketball Official. Tons of "Xs", now for some "Os." Oh, and I love sports analogies - particularly when it comes to the Leadership, Sales and Entrepreneurial psyche! From my playing and coaching experiences, Football is the team sport which has the most comprehensive of all Playbooks. Thus, hopefully, suits my illustration well. And let's face it, Enterprise